With over 77% of internet users reading blogs every time they go online, and Twitter having reached 200 million tweets per day, there’s never been been a better time than right now to get your company connecting with potential customers through social media, whatever your product or service. Check out these great tips we’ve recently come across for successful ways of kickstarting your social media presence into high gear:
*Social media consultant Scott Levy suggests creating a separate Twitter account for your customer service department. That way, you can answer any tweet indicating a problem or complaint from this dedicated account, and let them know you’re not only aware of the issue, but committed to solving it. Consider direct messaging them once you’ve initially responded, to protect your client’s privacy.
*Esquire magazine editor Ross McCammon has some great ideas about finding your authentic social media “voice”-and what to avoid in a quest to connect with your customers. First, he recommends, be positive. No one wants to hear about the pipe that burst in the bathroom across from Accounting, unless you have something funny to say about it. Which brings us to tip two, which is, if you’re not particularly amusing in real life, you probably shouldn’t go for a Letterman-esque social media voice either, especially when you’re tweeting as the voice of your company. Nevertheless, you don’t have to create the world’s most boring Twitter account either. As McCammon puts it, “your company’s social media personality should be your company’s corporate personality after exactly one beer.”
*Author and social media pundit Mark Schaefer recommends B2B blogging as a preferred way for your company to attract and engage leads in today’s internet marketplace. He describes four elements of a successful blog: great headlines, interesting photos, share-able posts and short, interesting posts under 600 words. While occasional mentions of your product or service can be helpful, overall, you want your blog to be interesting, rather than just an endless loop of commercial copy for your product or service.
*Finally, digital marketers at Econsultancy describe Pinterest as the very best place to showcase products, connect to a particular lifestyle or set of values, and highlight the visual aspects of what you do, whether it’s with compelling photos, interesting graphs or informational charts, or even video content. Econsultancy points to businesses like Whole Foods grocery stores and the apparel/accessory retailer Kate Spade as great examples of companies that connect their brand with larger ideas with effective “pinboards.” Check them out!