Captain Marketing Social Media

At Captain Marketing, we understand effective social media marketing is more than just puppy videos. It’s about creating compelling content that builds relationships with your consumers as well as interest in your brand on a viral level across the web. Whether it’s our ground breaking Pinterest campaigns, Twitter updates, Google+ or Facebook posts, we’ll work to establish a rapport with your customers that your competitors can only dream about. Affordable Campaigns for Every Budget. Great social media doesn’t have to be expensive. Check out our cost effective programs that build value into every post. Don’t see what you want? Get in touch today to get a customized campaign that reflects your unique requirements. It’s why Captain Marketing is voted one of the leading social media marketers nationwide by independent marketing evaluatorsTopSeos.com. We get you results.

Latest Posts

Winning Social Media: The 80/20 Rule

For many small businesses, even creating a Google+, Twitter or Facebook account is an achievement in and of itself. And yet, some companies find they stall out once they arrive on social media, unsure of what to post. Following the unspoken “rules of engagement,” however, can go a long way towards building your fan base fast.

It comes down to one central tenet. Most of the time, talk about something besides yourself. This may seem counterintuitive. After all, this is your company’s social media account, right? Surely it’s meant for touting your products and services. While true to a certain extent, don’t go overboard.

Instead, adhere to the 80/20 recommendation proposed by consultant Steven D. Strauss, author of the best selling Small Business Bible (http://www.amazon.com/books/dp/1118135946). According to Strauss, 80% of anything you post should address your customers immediate needs, likes or problems. Only 20% should be directly about your own goods and services.

In other words, think of social media as a party. Even if you planned to go in order to network with as many people as possible, you wouldn’t attend only to discuss yourself the whole evening. You’d ask questions. You’d draw out others guests to talk about their plans, interests and hopes for the future. Social media works in the same way. Authentic interest in your customers makes your company interesting to them. Following this simple guideline will allow you to make real connections, and turn consumers into loyal fans.

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Pinterest Helping to Capture Criminals

Social media platform Pinterest is now being utilized by law enforcement personnel across the country as a way of sharing information on wanted suspects, with police posting pictures and information about criminals at large.

Already, the practice has led to an increase in arrests, with Pottstown, PA Police Chief F. Richard Drumheller telling NPR reporter Emma Jacobs that “We’ve actually seen a 57 percent increase in our warrant services, and we actually got more people based on our tips and our calls.”

In neighboring Philadelphia, Pinterest has also been helpful for local police, with tips generated leading to capture of both a murder suspect and someone accused of stealing fake flowers from a neighbor. With women making up 80% of Pinterest users, law enforcement hopes to reach the household decision makers who will be most likely to spot a criminal at the store, in the mall, or around town.

Twitter: The Modern Newswire

Love it or hate it, Twitter is an undeniable force in the world of marketing with almost 400 million active users and the numbers growing every day. But it also has perhaps become the newswire of our age, a direct conduit to situations and events that previously might have gone unnoticed or unreported.

Any doubts?  Ask James Karl Buck, an aspiring journalist once used it to get out of a dangerous prison in the Middle East. During a violent political uprising in Egypt in 2008, the Berkeley graduate student was arrested along with his translator by pro-government forces. On his way to jail, he simply tweeted one word…”arrested.” The Twitter world swung into action, and soon he was provided with an attorney, the help of our State Department and ultimately he was released, unlike thousands of other political detainees who simply disappeared into Egypt’s notorious judicial system.

His translator, without a Twitter account or an American passport, was not so lucky, and remained incarcerated for some time after Buck was released. Buck’s story is not unique in its global significance. Twitter has also been used to report on international political events where other means of communication were less available.

The Iranian 2009 election protests were live-tweeted by an anonymous source, “persiankiwi”, who risked imprisonment and death to report on an uprising against Iran’s totalitarian regime. Sadly, this account has since gone silent, leading many to surmise the poster has been arrested and imprisoned, or worse. While Twitter is a modern development, clearly Jean Valjean would have tweeted if the service had been around in the time of Victor Hugo.

Only 80 Years Young and A Social Marketing Whiz

As long as we’re discussing successful blogs, it would be a shame to ignore the famous one published by the executive chairman of one of the largest hospitality companies in the world, Bill Marriott.

Son of the hotel’s founder and born in 1932, Mr. Marriott dictates his blog entries to a secretary, with postings that focus on everything from his opinions on what makes a happy family to views on international crises and how to grow the national economy. Whether or not you agree with his politics, the blog’s effect on his brand is to personalize it, shrinking a large, multinational corporation to the friendly face of its corporate leader and the folksy news and bits of wisdom he dispenses on a weekly basis.

Brands, Blogging and World Politics, or All in a Day’s Latte

What’s the goal of your company’s blog? For many business owners, the answer is somewhat fuzzy. “Get customers” or “sell more stuff” might be the reply. But as with any other endeavor, only by having a clear goal can you track the success of your efforts.

Looking at the very popular blogs of several multinational corporations, you can see them used in different ways, with varying results. For example, let’s examine the blog on the Starbucks website. Like their coffees, their blogs are a blend of macro and micro elements, all of which work together to promote customer engagement and brand/product development. The site even goes as far as to offer a Starbucks product idea page, where consumers can provide their suggestions for what new foods and drinks should be sold.

Your ideas, when you submit them, are not only shared with the company, but posted for other consumers to discuss and vote on as well. This is the epitome of a blog that engages potential customers. And yet, the Starbucks also has occasional posts that promote various products as well, from their blueberry muffins to artisanal sandwiches. Finally, the blog features editorials that summarize the company’s mission and larger values.

While this may seem risky for a company that just sells coffee and pastries, it is also an example of extremely effective branding. After all, who among us would rather buy just a cup of joe, when we could buy a more expensive cup of coffee that is nevertheless associated with ending global poverty,cleaning up the environment, or “putting America back to work?” Such is the effectiveness of their branding..and their blog.

Baby Named For Twitter Tool

Well, it’s happened. Mashable.com reports new parents named their baby girl “Hashtag Jameson,”  with the child weighing in at 8 pounds, but with no tweets as of yet. Of course, it is hoped this child will someday make contact with the Egyptian child who was named “Facebook” when he was born last February, in an homage to the role the social media platform played in that country’s revolution last year.

Your Company After One Beer: The Key to Successful Social Media

With over 77% of internet users reading blogs every time they go online, and Twitter having reached 200 million tweets per day, there’s never been been a better time than right now to get your company connecting with potential customers through social media, whatever your product or service. Check out these great tips we’ve recently come across for successful ways of kickstarting your social media presence into high gear:

*Social media consultant Scott Levy suggests creating a separate Twitter account for your customer service department. That way, you can answer any tweet indicating a problem or complaint from this dedicated account, and let them know you’re not only aware of the issue, but committed to solving it. Consider direct messaging them once you’ve initially responded, to protect your client’s privacy.

*Esquire magazine editor Ross McCammon has some great ideas about finding your authentic social media “voice”-and what to avoid in a quest to connect with your customers. First, he recommends, be positive. No one wants to hear about the pipe that burst in the bathroom across from Accounting, unless you have something funny to say about it. Which brings us to tip two, which is, if you’re not particularly amusing in real life, you probably shouldn’t go for a Letterman-esque social media voice either, especially when you’re tweeting as the voice of your company. Nevertheless, you don’t have to create the world’s most boring Twitter account either. As McCammon puts it, “your company’s social media personality should be your company’s corporate personality after exactly one beer.”

*Author and social media pundit Mark Schaefer recommends B2B blogging as a preferred way for your company to attract and engage leads in today’s internet marketplace. He describes four elements of a successful blog: great headlines, interesting photos, share-able posts and short, interesting posts under 600 words. While occasional mentions of your product or service can be helpful, overall, you want your blog to be interesting, rather than just an endless loop of commercial copy for your product or service.

*Finally, digital marketers at Econsultancy describe Pinterest as the very best place to showcase products, connect to a particular lifestyle or set of values, and highlight the visual aspects of what you do, whether it’s with compelling photos, interesting graphs or informational charts, or even video content. Econsultancy points to businesses like Whole Foods grocery stores and the apparel/accessory retailer Kate Spade as great examples of companies that connect their brand with larger ideas with effective “pinboards.” Check them out!

The Blogging Equation: Why Blogs Matter

With many small to midsize businesses forced to tighten up their marketing budgets in today’s tumultuous economic climate, the challenge for everyone is in finding the most economical ways to improve SERP rankings and also get the word out about a great product or service. Have you considered a company blog? With Captain Marketing’s affordable blogging packages, you can multi task when it comes to achieving your web strategy goals, while at the same time remain within a conservative marketing budget.

A great blog can work for you in several important ways. First, as multiple studies indicate (check out Hubspot’s 2012 study for even further info),  blogging captures web traffic, through the increase in keyword density and a subsequent improvement in SERP rankings. The metric is pretty simple: more keywords used meaningfully in your content=better results from Google, Yahoo, and Bing. And with most search engine users reluctant to go past page one in the search results when looking for a product or service, we know it is critical to get the very best rankings you can for your relevant keywords. But blogging isn’t just about your SEO results. It also creates more knowledgeable customers, who are more likely to purchase something from your company when they understand who you are, what makes you special within your area of the general marketplace, and what they need to do to get on board with your product or service. Studies like the one conducted by Jupiter Research in 2011 about consumer online buying habits support this analysis, and furthermore, indicate that when buyers understand your brand, they’re more likely to trust your product. Trust=conversions. It’s an equation your business can’t afford to get wrong. Finally, did you know there’s a proven and significant correlation between the number of blog entries on a website and the median number of monthly leads? The market research company Hubspot showed  this with an extensive 2010 research project, quantifying their results into a demonstrable correlation between a blog of more than 51 articles with a 77% lift in median monthly leads.

When you consider the possibilities, a company blog can make the critical difference for your business in today’s competitive Internet marketplace. And with a range of blogging packages available, Captain Marketing is ready to help you find exactly the right program that works for your budget and your marketing plan. With endless possibilities for content, you can discuss with our copywriters exactly how you’d like your message to come across to a targeted audience, how often you’d like your blogs posted, and how long you’d like each article to be. Whether you have a seasonal message, prefer an emphasis on educating consumers about your year round products and services, or would like to create an informational, news oriented set of postings to entertain and inform your readership, our copywriters will work directly with you to get it exactly right. With Captain Marketing, you’re getting a sophisticated team of marketing consultants, SEO experts and seasoned copywriters who are committed to getting the very best results for your business. Check out how we can get you the blogs you need to see the conversion and traffic results you’ve been waiting for, today!

Learning from A Pinterest Winner: Social Media Counts

When it comes to branding, social media is now the great word of mouth companies need to promote themselves in the marketplace successfully. More than just forums for direct interactions with your customers, these platforms provide an opportunity to express what’s behind your products and services-the core values that drive your business.

In 2014, great branding is achieved through a social media campaign that connects the right message with the right consumers. A recent study by analysts at Unmetric revealed the most popular corporate Pinterest boards were ones that took advantage of Pinterest’s mostly female demographic. Two boards created by Better Homes and Gardens, for example, had the most repins by consumers, as well as the second and third most “likes” of any company on the social media site.

The Better Homes and Gardens boards in question feature “guest pinners” regularly, and accrue many comments from consumers themselves. They provide multiple opportunities for users to share interests and opinions about the things they care about in these subject areas.

Along with support, the pins from Better Home and Gardens provide inspiration for one’s entire home environment and lifestyle, not just the products and services that happen to be featured that week. That kind of identification, that connection between the products you’re trying to promote with a larger value message, is precisely the definition of good branding.

The good news? Any company, big or small, can take advantage of this kind of opportunity with a great social media campaign. By now, your competitors are definitely on board. Are you?

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