Well, it’s happened. Mashable.com reports new parents named their baby girl “Hashtag Jameson,” with the child weighing in at 8 pounds, but with no tweets as of yet. Of course, it is hoped this child will someday make contact with the Egyptian child who was named “Facebook” when he was born last February, in an homage to the role the social media platform played in that country’s revolution last year.
With over 77% of internet users reading blogs every time they go online, and Twitter having reached 200 million tweets per day, there’s never been been a better time than right now to get your company connecting with potential customers through social media, whatever your product or service. Check out these great tips we’ve recently come across for successful ways of kickstarting your social media presence into high gear:
*Social media consultant Scott Levy suggests creating a separate Twitter account for your customer service department. That way, you can answer any tweet indicating a problem or complaint from this dedicated account, and let them know you’re not only aware of the issue, but committed to solving it. Consider direct messaging them once you’ve initially responded, to protect your client’s privacy.
*Esquire magazine editor Ross McCammon has some great ideas about finding your authentic social media “voice”-and what to avoid in a quest to connect with your customers. First, he recommends, be positive. No one wants to hear about the pipe that burst in the bathroom across from Accounting, unless you have something funny to say about it. Which brings us to tip two, which is, if you’re not particularly amusing in real life, you probably shouldn’t go for a Letterman-esque social media voice either, especially when you’re tweeting as the voice of your company. Nevertheless, you don’t have to create the world’s most boring Twitter account either. As McCammon puts it, “your company’s social media personality should be your company’s corporate personality after exactly one beer.”
*Author and social media pundit Mark Schaefer recommends B2B blogging as a preferred way for your company to attract and engage leads in today’s internet marketplace. He describes four elements of a successful blog: great headlines, interesting photos, share-able posts and short, interesting posts under 600 words. While occasional mentions of your product or service can be helpful, overall, you want your blog to be interesting, rather than just an endless loop of commercial copy for your product or service.
*Finally, digital marketers at Econsultancy describe Pinterest as the very best place to showcase products, connect to a particular lifestyle or set of values, and highlight the visual aspects of what you do, whether it’s with compelling photos, interesting graphs or informational charts, or even video content. Econsultancy points to businesses like Whole Foods grocery stores and the apparel/accessory retailer Kate Spade as great examples of companies that connect their brand with larger ideas with effective “pinboards.” Check them out!
With many small to midsize businesses forced to tighten up their marketing budgets in today’s tumultuous economic climate, the challenge for everyone is in finding the most economical ways to improve SERP rankings and also get the word out about a great product or service. Have you considered a company blog? With Captain Marketing’s affordable blogging packages, you can multi task when it comes to achieving your web strategy goals, while at the same time remain within a conservative marketing budget.
A great blog can work for you in several important ways. First, as multiple studies indicate (check out Hubspot’s 2012 study for even further info), blogging captures web traffic, through the increase in keyword density and a subsequent improvement in SERP rankings. The metric is pretty simple: more keywords used meaningfully in your content=better results from Google, Yahoo, and Bing. And with most search engine users reluctant to go past page one in the search results when looking for a product or service, we know it is critical to get the very best rankings you can for your relevant keywords. But blogging isn’t just about your SEO results. It also creates more knowledgeable customers, who are more likely to purchase something from your company when they understand who you are, what makes you special within your area of the general marketplace, and what they need to do to get on board with your product or service. Studies like the one conducted by Jupiter Research in 2011 about consumer online buying habits support this analysis, and furthermore, indicate that when buyers understand your brand, they’re more likely to trust your product. Trust=conversions. It’s an equation your business can’t afford to get wrong. Finally, did you know there’s a proven and significant correlation between the number of blog entries on a website and the median number of monthly leads? The market research company Hubspot showed this with an extensive 2010 research project, quantifying their results into a demonstrable correlation between a blog of more than 51 articles with a 77% lift in median monthly leads.
When you consider the possibilities, a company blog can make the critical difference for your business in today’s competitive Internet marketplace. And with a range of blogging packages available, Captain Marketing is ready to help you find exactly the right program that works for your budget and your marketing plan. With endless possibilities for content, you can discuss with our copywriters exactly how you’d like your message to come across to a targeted audience, how often you’d like your blogs posted, and how long you’d like each article to be. Whether you have a seasonal message, prefer an emphasis on educating consumers about your year round products and services, or would like to create an informational, news oriented set of postings to entertain and inform your readership, our copywriters will work directly with you to get it exactly right. With Captain Marketing, you’re getting a sophisticated team of marketing consultants, SEO experts and seasoned copywriters who are committed to getting the very best results for your business. Check out how we can get you the blogs you need to see the conversion and traffic results you’ve been waiting for, today!
When it comes to branding, social media is now the great word of mouth companies need to promote themselves in the marketplace successfully. More than just forums for direct interactions with your customers, these platforms provide an opportunity to express what’s behind your products and services-the core values that drive your business.
In 2014, great branding is achieved through a social media campaign that connects the right message with the right consumers. A recent study by analysts at Unmetric revealed the most popular corporate Pinterest boards were ones that took advantage of Pinterest’s mostly female demographic. Two boards created by Better Homes and Gardens, for example, had the most repins by consumers, as well as the second and third most “likes” of any company on the social media site.
The Better Homes and Gardens boards in question feature “guest pinners” regularly, and accrue many comments from consumers themselves. They provide multiple opportunities for users to share interests and opinions about the things they care about in these subject areas.
Along with support, the pins from Better Home and Gardens provide inspiration for one’s entire home environment and lifestyle, not just the products and services that happen to be featured that week. That kind of identification, that connection between the products you’re trying to promote with a larger value message, is precisely the definition of good branding.
The good news? Any company, big or small, can take advantage of this kind of opportunity with a great social media campaign. By now, your competitors are definitely on board. Are you?
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