When even the Curiosity spacecraft tweets reports from Mars to schoolchildren everywhere, you know Twitter has indeed arrived as a powerful social media platform. As of January, 2015, according to the Huffington Post, there are more than 500 million tweets per day. Clearly, tweeting is no longer just for the birds, though Rudy, a small orange parrot tweeting from Silver Springs, Maryland, might disagree.
In fact, the whale at the Museum of Natural History in New York City tweets weekly updates, as can your houseplants, courtesy of a product at botanicalls.com that you insert into the potting soil. When the plant gets dry, the sensor allows the philodendron in question to tweet a request for more water.
Other weird but popular twitter accounts include a human liver, a ghost cat posting from the Great Beyond, and of course, we haven’t even mentioned popular “celebrity spoof” twitter accounts (not to be confused with say, the obviously very legitimate tweets from a vital organ or the bird). With fake but funny (depending on who you ask) accounts for everyone from Queen Elizabeth to North Korea’s Kim Jong-un, the medium is clearly ripe for just about anyone with something to say and several times a day to say it.
Given these ever expanding creative parameters, you may ask, how can your company’s twitter account compete effectively on this platform? It’s possible-and worth the effort. Essentially, Twitter lets you connect with customers by providing meaningful information and commentary anywhere from several times a week to several times a day. Rather than being just another place to advertise with a “buy this widget” message, Twitter offers a chance for potential customers to build a relationship with your brand, not just your product. And that, perhaps, is the key to Twitter’s huge success.
An effective Twitter account starts with when, where and how you tweet. First, remember short tweets under 100 characters always receive more attention than long ones. Secondly, time of day and time of the week matter too. Did you know tweets on a weekend afternoon are more likely to be retweeted than those on a weekday morning, according to the market researchers at Buddy Media? Just asking for a retweet also makes a significant difference in engagement rates, with this simple call to action alone resulting in a 12% increase in customer participation, according to the same Buddy Media study.
This is obviously the tip of the iceberg when it comes to successful Twittering…but these facts illustrate our point. Competent management of your company’s Twitter account bring tangible results and significant conversion increases for your small business. Don’t ignore this potent means of gathering an audience for your brand and your product. And take a moment to explore this new medium for sharing perspectives. Twitter has a little of everything, including the world’s most awkward family photos. Check out those plaid pants…
The Twitter Accounts Mentioned In this Article: