Captain Marketing Social Media

At Captain Marketing, we understand effective social media marketing is more than just puppy videos. It’s about creating compelling content that builds relationships with your consumers as well as interest in your brand on a viral level across the web. Whether it’s our ground breaking Pinterest campaigns, Twitter updates, Google+ or Facebook posts, we’ll work to establish a rapport with your customers that your competitors can only dream about. Affordable Campaigns for Every Budget. Great social media doesn’t have to be expensive. Check out our cost effective programs that build value into every post. Don’t see what you want? Get in touch today to get a customized campaign that reflects your unique requirements. It’s why Captain Marketing is voted one of the leading social media marketers nationwide by independent marketing We get you results.

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Why You Need To Be On Twitter, Today

When even the Curiosity spacecraft tweets reports from Mars to schoolchildren everywhere, you know Twitter has indeed arrived as a powerful social media platform. As of January, 2015, according to the Huffington Post, there are more than 500 million tweets per day. Clearly, tweeting is no longer just for the birds, though Rudy, a small orange parrot tweeting from Silver Springs, Maryland, might disagree.

In fact, the whale at the Museum of Natural History in New York City tweets weekly updates, as can your houseplants, courtesy of a product at that you insert into the potting soil. When the plant gets dry, the sensor allows the philodendron in question to tweet a request for more water.

Other weird but popular twitter accounts include a human liver, a ghost cat posting from the Great Beyond, and of course, we haven’t even mentioned popular “celebrity spoof” twitter accounts (not to be confused with say, the obviously very legitimate tweets from a vital organ or the bird). With fake but funny (depending on who you ask) accounts for everyone from Queen Elizabeth to North Korea’s Kim Jong-un, the medium is clearly ripe for just about anyone with something to say and several times a day to say it.

Given these ever expanding creative parameters, you may ask, how can your company’s twitter account compete effectively on this platform? It’s possible-and worth the effort. Essentially, Twitter lets you connect with customers by providing meaningful information and commentary anywhere from several times a week to several times a day. Rather than being  just another place to advertise with  a “buy this widget” message, Twitter offers a chance for potential customers to build a relationship with your brand, not just your product. And that, perhaps, is the key to Twitter’s huge success.

An effective Twitter account  starts with when, where and how you tweet. First, remember short tweets under 100 characters always receive more attention than long ones. Secondly, time of day and time of the week matter too. Did you know tweets on a weekend afternoon are more likely to be retweeted than those on a weekday morning, according to the market researchers at Buddy Media?  Just asking for a retweet also makes a significant difference in engagement rates, with this simple call to action alone resulting in a 12% increase in customer participation, according to the same Buddy Media study.

This is obviously the tip of the iceberg when it comes to successful Twittering…but these facts illustrate our point. Competent management of your company’s Twitter account bring tangible results and significant conversion increases for your small business. Don’t ignore this potent means of gathering an audience for your brand and your product.  And take a moment to explore this new medium for sharing perspectives. Twitter has a little of everything, including the world’s most awkward family photos. Check out those plaid pants…

The Twitter Accounts Mentioned In this Article:


How the Top 100 Companies in the World Use Social Media

How marketers from the top 100 digital brands use social media are useful object lessons for the rest of us. Their marketing decisions and current branding success on networking platforms like Twitter, Pinterest, and Facebook can be instructive for the small to midsize business interested in boosting engagement and increasing conversions for their own companies.

According to a recent report, May and June saw posts with photos by the top 100 brands receiving more than 9,400 engagements (likes, shares or comments), on average, per post. Representing 95% of total consumer engagement for each brand, compelling or entertaining pictures are the bread and butter of social media marketers for these businesses. People respond to visuals accompanying content far more than to content alone.

Videos are also successful for the top 100, with more than 2,500 engagements, on average, per video post. Length of these videos is a huge factor in determining how many consumers will watch, with shorter ones scoring far more hits than ones longer than 1-2 minutes.

Status updates bring up the rear in terms of consumer engagement, with longer posts receiving fewer likes, comments and shares than shorter ones, but extremely short updates (fewer than 50 characters) also earning less attention from consumers. The message? There’s a sweet spot when it comes to status updates. Use 50-99 characters for the most consumer engagements in response to your post.

Clearly, social media is here to stay. Using it effectively remains the challenge for online companies of any size.

Press Releases: The Natural SEO Boost

Did you know a good press release can provide you with natural links?

Google prefers to rank sites that go beyond just one kind of linking. They give precedence to pages that demonstrate quality content that is relevant to their keywords

One of the exciting things about a press release is that it can be written about, blogged about, and linked to by others within your industry.

Your PR release can attract large numbers of writers that will socially redistribute your news, a phenomenon that tells Google the content on your website has value and interest to the community at large.

The natural links earned by a press release have a great deal of value, and provide a strong boost to any SEO program.

Social Media Changes The World

An online information aggregate specializing in academic communications programs recently compiled a set of statistics on how the Internet has changed the world in which we live-and some of these numbers might surprise you. Like the introduction of the automobile or the aviation industry, the impact of the web on every aspect of our daily lives is undeniable, whether you surf cyberspace or make it a point not to.

For example, according to the report, the website Pinterest now enjoys more than 6 million stay at home moms as members to its website, making it the modern day quilting bee for the maternal set.  They also report that YouTube now enjoys well over 1 trillion video views per year-that’s more than 140 YouTube views over a 12 month period, per person currently on earth.

The research reminds us that there are 2,405, 518,376 Internet users-566% more than were recorded in the year 2000. In the recent self described “Arab Spring,” Twitter was overwhelmed with tweets about the Egyptian revolution, growing from 2,300 tweets on the subject a month before Murabak resigned to 230,000 tweets the day he left office. In Tunisia, the number of bloggers covering the political situation there moved from just 5% a month before their revolution to 20% of all Tunisian bloggers the day their President, Ben Al, fled the country.

With sites like Instagram posting more than 40 million photographs per day, any event anywhere in the world now can be a news story-or in some social circles, a photographic record of what one had for dinner. While the days of print media may be numbered, our willingness and ability to communicate with our neighbor, whether across the street or on another continent, continues to grow. Clearly, for any small to midsize business hoping to spread the word about their product or service, social media and the search engines are now the means by which success is grasped.

Search Graph Privacy Precautions

With Facebook’s Search Graph so popular, it’s more important than ever to be aware of your privacy options on the social media platform-and their limits. First, it’s important to note, as Facebook Public Policy Manager Nicky Jackson Colaco told Venture Beat magazine in a 2013 interview, “No one can see anything that they wouldn’t have otherwise been able to see…“We don’t want people to be surprised. It’s really bad for them … and it’s bad for us.”

Nevertheless, be prepared for your “likes” and Facebook groups to which you belong to be now made even more public. With Search Graph, your interest in, for example, kangaroos will be included in public lists of “People Who Like Kangaroos.”

This can be problematic for some issues. A friend reported her interest in the political situation in North Korea, as evidenced by her frequent posts on related topics, has now been interpreted as a “like” for the isolated nation. Any search of “people who like North Korea” will now yield her name among them.

Facebook and Venture Beat’s privacy recommendations in anticipation of this new search mechanism? Review your group memberships on Facebook. Delete those you’re not comfortable having the world knowing about-or those that might be misinterpreted. Second, review your “Activity Log” to see what you’ve done on Facebook lately. Delete, hide, and edit at will. Anything you delete from the Activity Log is truly gone from Facebook-but remember, just hiding it from your timeline is not enough. Only erasing it from the Activity Log will banish it forever from the social media platform.

Facebook, Death and Taxes

With over a billion registered users, Facebook has now had to reconcile its social media platform with the idea of mortality-in other words, what to do with the Facebook accounts of those who have passed away.

While some families prefer to delete the account immediately, other Facebook pages now exist as virtual memorials, with friends trading memories, photos and feelings long after the funeral.

Indeed, analysts at Entrustet, a company devoted to helping people access and delete online accounts after a death, estimate that  that 30 million or more Facebook user profiles may have outlived the users themselves, with more than 3 million of those now transformed into a page devoted to honoring  the deceased.

Facebook “Likes” Influence Inventory

According to a report in the Deseret News, major retailers are now making major inventory decisions based in part on the results of social media polls and Facebook  “likes” they receive from customers on various products.

For the first time ever, Wal Mart allowed customers on the one-billion-strong social media site to vote on which toys they wanted put on sale for the Christmas season. Similarly, Macy’s customers recently voted on Facebook for more jeans in neon hues, rather than pastels-a decision the company buyers acted upon immediately, rolling out a “Very Vivid” collection of brightly colored denim in response.

Consider Optimized Video

Everyone watches Youtube. Whether it’s a conscious decision to stop by along with the 800 million other visitors to the site per month, or just a click on a link to the cute puppy video sent to you by a favorite niece or nephew, Youtube has become a vital thread in the mosaic of modern life.

And besides, people just like videos, especially short ones. Have you thought about uploading one about your products and services? Not only useful for your customers, an optimized video can get you to page one of the search engines faster than almost anything else.

According to Forrester Research, video presentations are 53% more likely to get you onto page one of the search engines results pages than actual text. Research from Brightcove, an online media platform, indicates businesses with a B2B video go on to experience a 36% increase in annual sales. Cisco also reports that consumers are 5 times more likely to click through a blog post if it contains video as well. Clearly, with keyword seeded, well written copy, a useful or interesting subject explained or depicted in three minutes or less, and high production values, good video can more than justify the investment in creating it.

Winning Social Media: The 80/20 Rule

For many small businesses, even creating a Google+, Twitter or Facebook account is an achievement in and of itself. And yet, some companies find they stall out once they arrive on social media, unsure of what to post. Following the unspoken “rules of engagement,” however, can go a long way towards building your fan base fast.

It comes down to one central tenet. Most of the time, talk about something besides yourself. This may seem counterintuitive. After all, this is your company’s social media account, right? Surely it’s meant for touting your products and services. While true to a certain extent, don’t go overboard.

Instead, adhere to the 80/20 recommendation proposed by consultant Steven D. Strauss, author of the best selling Small Business Bible ( According to Strauss, 80% of anything you post should address your customers immediate needs, likes or problems. Only 20% should be directly about your own goods and services.

In other words, think of social media as a party. Even if you planned to go in order to network with as many people as possible, you wouldn’t attend only to discuss yourself the whole evening. You’d ask questions. You’d draw out others guests to talk about their plans, interests and hopes for the future. Social media works in the same way. Authentic interest in your customers makes your company interesting to them. Following this simple guideline will allow you to make real connections, and turn consumers into loyal fans.




Pinterest Helping to Capture Criminals

Social media platform Pinterest is now being utilized by law enforcement personnel across the country as a way of sharing information on wanted suspects, with police posting pictures and information about criminals at large.

Already, the practice has led to an increase in arrests, with Pottstown, PA Police Chief F. Richard Drumheller telling NPR reporter Emma Jacobs that “We’ve actually seen a 57 percent increase in our warrant services, and we actually got more people based on our tips and our calls.”

In neighboring Philadelphia, Pinterest has also been helpful for local police, with tips generated leading to capture of both a murder suspect and someone accused of stealing fake flowers from a neighbor. With women making up 80% of Pinterest users, law enforcement hopes to reach the household decision makers who will be most likely to spot a criminal at the store, in the mall, or around town.

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